About Us

We believe that big bold creative ideas, build brands and sell product.
We offer full advertising services including, brand awareness, strategic development and world class creative.
Our clients’ success, is our success.

Case Studies

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Pilsner Urquell



The Brief.
Sab Miller regarding a challenger brand, which was coming to Romania, approached us. This challenger brand would be in direct competition to Sab Miller’s Pilsner Urquell.
Pilsner Urquell has a unique story to tell, the names derives from a small town west of Prague called Pilsen. Hence the name Pilsner Beer, which became the first Pilsner beer in the world and the first beer to be drunk in a glass instead of a jug.
Pilsner Urquell is still brewed there today and is the number one beer in the Czech Republic and famous all over the world.
It has a unique taste, made only with the finest hops from western bohemia and brewed locally for export worldwide. The challenger brand was also Czech, but instead of being imported, it was to be brewed in Romania with local spring water and the substitution of wheat instead of hops. Although brewed in Romania, it was to be marketed as ‘Prague’s Number One Beer’.

The Challenge.
Media selection for the campaign included newspapers, magazines, meshes, bus shelters and OOH.
The target group was primarily male, naturally a discerning beer drinker that could hopefully taste the difference in premium beer, that would cost nearly four times the price of a regular beer.
Should the campaign then become a mix of history, heritage and beer credentials? Or would we be limiting ourselves to even more of a niche market? Or should it be as unique as the beer itself?

The Solution.
We came up with various approaches but settled on a clear and distinctive copy platform, that only we could say as a brand ‘The World’s First Original Pilsner’. No other brands can say this, but then should it be a simple glass and bottle visual? We played with the concept of ‘The Champagne of Beers’ showing beautiful close up shots of mouth-watering beer swirling inside a glass. But if a passer by were not a beer drinker would they even bother to look? The breakthrough came when we compared the look of other glasses of beer to the unique color of Pilsner Urquell. But showing them all side-by –side was very ordinary. The copy platform was unique, the positioning was unique but the creative was disappointing.

There’s only one Original.
What makes someone or something original? What could we depict that was original and much loved all over the world.
Something that when put on a billboard or in a magazine, would stop people instantly? It had to be something that was copied worldwide, but never as good as the original.

Voilà.

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La Tortilla

La Tortilla, our Mexican fast food client wanted to expand its stores again in 2013 and continue their push for new customers.
Last year, we introduced something unique to the retail fast food business in Romania. At our instigation and to the client’s delight and determination, we created a Mariachi band, with their own Facebook (13,000 followers) that would play live at each of the stores and at certain events. All wrapped up in a promotion that could win the most loyal customers a free trip to Mexico, through radio, flyers and point of sale material.
This year, another push was needed in the ongoing quest for better sales and more outlets, amid competition from the multi-national chains such as McDonalds, KFC, Pizza Hut and the growing presence of smaller outlets selling pizza and shaorma.

Instead of throwing money away on a campaign to educate the public on Mexican food and benefiting the category for other Mexican food restaurants, we had a discussion regarding such a niche market and people’s perception in Bucharest.

Our point of view was that if the competition came from pizza and shaorma outlets, then the ‘Paradigm Shift’ for his business and to open up future possibilities was to embrace the competition, instead of taking them head on.
On average, most people everywhere have eaten pizza and shaorma is a favorite street food, growing in popularity in Bucharest every day.

Thus together, we created ‘La Tortilla Pizza Rustican’ with 5 different variations and ‘La Tortilla Shaorma’ again, with multiple choices of ingredients.

This new direction was part of our new ‘Welcome to the family’ positioning campaign. We also increased their social media offering, establishing through Facebook, individual Facebook pages for each location to give more of a local community flavor to each neighborhood and in turn we have increased La Tortilla’s Facebook presence to over 120,000 followers.

To embrace this shift in emphasis, a new advertising campaign was developed comprising targeted radio, digital, flyers and window banners.  It was a win, win situation for all concerned, not just for the bottom line but would also offer the customers more variety and attract even non-Mexican food consumers.

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C.N.C.D.

The Brief.

We were very interested in a brief from the National Council against Discrimination, regarding the problems facing the Intellectually Disabled in Romania.
Once we delved into the research on this subject, we were also quite shocked, after talking one-on-one with parents and grandparents regarding the levels of misunderstanding and the amount of abuse involved.
Some of the stories were harrowing to say the least, not just the abuse directed towards their children on the street and public transport, but also at home from family members and even at times from hospital care givers.

The Challenge.

We wanted to create a campaign that struck right at the heart of the situation, no analogies or innuendos. But a hard-hitting depiction of what it’s like to be in their shoes 24/7.
The general public tended to show their hostility, as if these people suffered from some contagious disease, or a source of evil or bad luck.  Sometimes they would turn their backs when they walked by or confronted them with profanities.

The Solution.

We decided to visualize the many forms of abuse, rather than focusing on the people who were being subjected to these rants of discrimination.
We produced a 30’ and 60’ Television campaign backed up by 30 sec radio.

       

  • Pilsner Urquell

    Pilsner Urquell

  • La Tortilla

    La Tortilla

  • C.N.C.D.

    C.N.C.D.

Advertising

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North Face

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La Tortilla

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PiTech

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Ursus Beer

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Airport City

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Azuga Beer

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Clarins UK

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RSC – Romanian Software Company

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DesignerCraft

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Trafalgar Pub

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Pilsner Urquell

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MoviePlex Cinemas

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Hospice Casa Sperantei

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G Market Stores

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WND Telecom

  • North Face

    North Face

  • La Tortilla

    La Tortilla

  • PiTech

    PiTech

  • Ursus Beer

    Ursus Beer

  • Airport City

    Airport City

  • Azuga Beer

    Azuga Beer

  • Clarins UK

    Clarins UK

  • RSC – Romanian Software Company

    RSC – Romanian Software Company

  • DesignerCraft

    DesignerCraft

  • Trafalgar Pub

    Trafalgar Pub

  • Pilsner Urquell

    Pilsner Urquell

  • MoviePlex Cinemas

    MoviePlex Cinemas

  • Hospice Casa Sperantei

    Hospice Casa Sperantei

  • G Market Stores

    G Market Stores

  • WND Telecom

    WND Telecom

Television

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Accessibility

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Studio 85

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Hospice Casa Sperantei

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A Day in the Park

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Bank of Ireland

Bank of Ireland – Grandparents

Bank of Ireland – Dog

Bank of Ireland – Baby

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G Market – Fish

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Vodafone

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Cool Eggs

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Miracle Whip – Bear

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Chrysler – Open Roads

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Corona – Miles away from ordinary

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Greenfield Village USA

  • Accessibility

    Accessibility

  • Studio 85

    Studio 85

  • Smile

    Smile

  • Hospice Casa Sperantei

    Hospice Casa Sperantei

  • A Day in the Park

    A Day in the Park

  • Bank of Ireland

    Bank of Ireland

  • G Market – Fish

    G Market – Fish

  • Vodafone

    Vodafone

  • Cool Eggs

    Cool Eggs

  • Miracle Whip – Bear

    Miracle Whip – Bear

  • Chrysler – Open Roads

    Chrysler – Open Roads

  • Corona – Miles away from ordinary

    Corona – Miles away from ordinary

  • Greenfield Village USA

    Greenfield Village USA

Design

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Traveller Restaurant

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M 2000

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Movieplex

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New Taste

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ATT – Jaguar XF

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G Market

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Quick BodyForm

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Trafalgar Pub

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Supreme E-Cigarettes

  • Traveller Restaurant

    Traveller Restaurant

  • M 2000

    M 2000

  • Movieplex

    Movieplex

  • New Taste

    New Taste

  • ATT – Jaguar XF

    ATT – Jaguar XF

  • G Market

    G Market

  • Quick BodyForm

    Quick BodyForm

  • Trafalgar Pub

    Trafalgar Pub

  • Supreme E-Cigarettes

    Supreme E-Cigarettes

Digital

      Web

      Viral

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Medas – Logo Animation

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RSC – Intro Movie

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WND – Dual Sim Phones (Gold)

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WND – Dual Sim Phones (2200)

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WND – Dual Sim Phones (Van Gogh)

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Logo & Intro – Animations

  • Medas – Logo Animation

    Medas – Logo Animation

  • RSC – Intro Movie

    RSC – Intro Movie

  • WND – Dual Sim Phones (Gold)

    WND – Dual Sim Phones (Gold)

  • WND – Dual Sim Phones (2200)

    WND – Dual Sim Phones (2200)

  • WND – Dual Sim Phones (Van Gogh)

    WND – Dual Sim Phones (Van Gogh)

  • Logo & Intro – Animations

    Logo & Intro – Animations

Branding & Store Design

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